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https://www.infoworld.com/article/4088177/snowflake-to-acquire-datometry-to-bolster-its-automated-migration-tools.html

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date

Company plans to integrate Datometry’s technology into SnowConvert AI.

description

Snowflake to acquire Datometry to bolster its automated migration tools

https://www.infoworld.com/wp-content/uploads/2025/11/4088177-0-93570100-1762890799-Snowflake_shutterstock_2394938923.jpg?quality=50&strip=all&w=1024

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Snowflake has entered into a definitive agreement to acquire San Francisco-headquartered startup Datometry, for an undisclosed sum, to bolster SnowConvert AI, one of its existing set of migration tools.

SnowConvert AI, which is powered by Snowflake’s Cortex AI Agents, is a free product that was introduced earlier this year to help enterprises reduce the complexity and time required to migrate their data warehouse workloads to Snowflake by not only automating code conversion, but also code verification and validation. The company also offers the Snowpark Migration Accelerator, which focuses solely on moving Spark workloads.

Both products address common issues encountered during workload migrations; enterprises often see challenges such as schema mismatches, code incompatibilities, data corruption, and workflow disruptions, and they typically have to manually test whether the logic, transformations, and operations were correctly translated to the new platform’s syntax and semantics.

Datometry’s acquisition, according to Snowflake, will enable it to integrate the startup’s migration-related technology into SnowConvert AI to further accelerate the product’s ability to reduce the time required for a given migration.

Analysts believe that Snowflake is specifically focused on Datometry’s Hyper-Q, a data warehouse virtualization platform that allows applications written for legacy data warehouses to run on modern cloud platforms without requiring the original SQL code to be rewritten.

Forrester vice president and principal analyst Charlie Dai said that Hyper-Q, which emulates SQL statements and translates data in real time between applications and the cloud data warehouse, will complement SnowConvert AI.

“SnowConvert AI excels at static code conversion, but it still requires code extraction and re‑insertion. Hyper‑Q complements this with on‑the‑fly translation to tackle dynamic constructs and application‑embedded SQL that converters often miss,” Dai said.

Seconding Dai, Pareekh Jain, senior analyst at Jain Consulting, pointed out that this acquisition could help Snowflake differentiate itself from rivals such as AWS Redshift, Google BigQuery, and Azure Synapse, who rely more on traditional ETL and batch migration strategies. 

“Migration is a huge decision for customer enterprises," Jain said. "CFOs and CTOs are reluctant to move large legacy warehouses [such as] Teradata and Oracle into the cloud because of cost, time, and risk. By offering a more compelling proposition which is faster and lower cost, actually free, Snowflake gains a competitive muscle versus other cloud data warehouses.”

Snowflake’s fiercest rival, Databricks, offers a tool similar to SnowConvert AI, which provides AI-powered insights into conversion scope, configurable code transpilation, LLM-driven transformation, and streamlined validation of migrated systems, thanks to its acquisition of BladeBridge earlier this year. However Databricks does not also offer a product with virtualization capabilities such as those in Hyper-Q.


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							var ontheioInterval = setInterval( function() {									
								if (window.visitorConsentedAll) {
									var ontheScript = document.createElement('script');	            		
									ontheScript.src = 'https://cdn.onthe.io/io.js/' + 'OmWzZwn3Mi5H';
									ontheScript.async = true;
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    /**
     * Global function to check for individual vendor consent (GDPR)
     * aswell as CCPA opt-out status
     * Example:
     */
    var gtmConsentCheckDebugging = true;

    window.gtmConsentCheckLog = gtmConsentCheckDebugging ? console.log : function() {};
    window.gtmConsentCheckWarn = gtmConsentCheckDebugging ? console.warn : function() {};
    
    window.gtmCheckVendorConsent = function(vendorId, vendorName) {

        var cmpApiVersion = 2;

        /**
         * Wrap everything in a promise here
         * that will be resolved or rejected
         * based on CMP function callback results
         */
        return new Promise( function(resolve,reject) {

            /**
             * Wrap everything inside in an eventListener
             * to make sure this all fires when the CMP
             * is ready.
             * @see https://github.com/InteractiveAdvertisingBureau/GDPR-Transparency-and-Consent-Framework/blob/master/TCFv2/IAB%20Tech%20Lab%20-%20CMP%20API%20v2.md#addeventlistener
             */
            __tcfapi('addEventListener', 2, function(tcData, success) {

                /**
                 * Error out early if this fails
                 */
                if(!success) {
                    reject(
                        new Error('[Check Vendor Consent]: Error setting up eventListener in gtmCheckVendorConsent')
                    );
                }

                if(success) {

                    /**
                     * Check for the eventStatus
                     * 'tcloaded' = consent is known and ready
                     * 'useractioncomplete' = the user just made a choice
                     * Both these cases mean we have consent available to check
                     */
                    if(tcData.eventStatus === 'tcloaded' || tcData.eventStatus === 'useractioncomplete') {

                        /**
                         * GDPR Case
                         */
                        if(tcData.gdprApplies) {

                            /**
                             * Use getCustomVendorConsents to get all the neccessary
                             * information about vendor and purpose consents
                             */
                            __tcfapi('getCustomVendorConsents', cmpApiVersion, function(vendorConsents, success) {

                                /**
                                 * Error out early if this fails
                                 */
                                if(!success) {
                                    reject(
                                        new Error('[Check Vendor Consent]: Error getting vendor consents for vendor ' + vendorName + ' in getCustomVendorConsents')
                                    );  
                                }

                                if(success) {

                                    /**
                                     * Store the neccessary information in variables
                                     */
                                    var consentedPurposes = vendorConsents.consentedPurposes || [];
                                    var consentedCustomVendors = vendorConsents.consentedVendors || [];
                                    var vendorGrants = vendorConsents.grants;

                                    /**
                                     * Always assume consent is not given by default
                                     * just in case something here returns early
                                     * so we're GDPR-safe
                                     */
                                    var consentGiven = false;

                                    /**
                                     * Check if the given vendorId is in
                                     * the vendorGrants at all. If not,
                                     * the vendor is not set up in the Vendor List
                                     */
                                    if(vendorId in vendorGrants) {

                                        var vendor = vendorGrants[vendorId];
                                        
                                        consentGiven = vendorGrants[vendorId];

                                        if(consentGiven) {
                                            for(var purposeId in vendor.purposeGrants) {
                                                consentGiven = vendor.purposeGrants[purposeId];
                                                if(!consentGiven) {
                                                    /**
                                                     * Resolve here with consentGiven
                                                     * as false because we're missing
                                                     * consent for a purpose
                                                     */
                                                    return resolve(consentGiven);
                                                    gtmConsentCheckWarn('[Check Vendor Consent]: Purpose consent for vendor', vendorId, vendorName, 'missing for purpose', purposeId);
                                                    break;
                                                }
                                            }
                                        }
                                        /**
                                         * Resolve with consentGiven if we passed all the purpose checks
                                         */
                                        gtmConsentCheckLog('Consent given for vendor', vendorId, vendorName);
                                        resolve(consentGiven);
                                    } else {
                                        reject(
                                            new Error('[Check Vendor Consent]: Vendor ' + vendorName + ' not found in vendorGrants')
                                        );
                                    };

                                };

                            });
                        
                        };

                        /**
                         * CCPA case
                         */
                        if(!tcData.gdprApplies) {

                            
                            if(typeof __uspapi !== 'undefined') {


                                /**
                                 * Get custom vendor rejects
                                 */
                                __uspapi('getCustomVendorRejects', cmpApiVersion, function(consent, USPDataSuccess) {
                                    
                                    /**
                                     * Error out early if this fails
                                     */
                                    if(!USPDataSuccess) {
                                        reject(
                                            new Error('[Check Vendor Consent]: CCPA Error, getCustomVendorRejects failed.')
                                        );
                                    }

                                    if(USPDataSuccess) {
                                        
                                        var ccpaApplies = consent.ccpaApplies;

                                        if(!ccpaApplies) {
                                            /**
                                             * CCPA does not apply.
                                             * No further consent checks needed.
                                             */
                                            gtmConsentCheckLog('[Check Vendor Consent]: CCPA does not apply.');
                                            resolve(true);
                                        }

                                        if(ccpaApplies) {

                                            /**
                                             * CCPA applies so we need to chec
                                             * for active opt-out information
                                             * via getUSPData
                                             */
                                            __uspapi('getUSPData', cmpApiVersion, function(uspData, success) {

                                                /**
                                                 * Error out early if this fails
                                                 */
                                                if(!success) {
                                                    reject(
                                                        new Error('[Check Vendor Consent]: CCPA Error getUSPData failed.')
                                                    );
                                                }

                                                if(success) {

                                                    /**
                                                     * Check for CCPA opt-out as per the IAB specifications
                                                     * @see https://github.com/InteractiveAdvertisingBureau/USPrivacy/blob/master/CCPA/USP%20API.md
                                                     */
                                                    var uspString = uspData.uspString;
                                                    var uspArray = uspString.split('');
                                                    var ccpaOptOut = (uspArray[2] === 'Y');

                                                    if(ccpaOptOut) {
                                                        /**
                                                         * Active opt out,
                                                         * resolve with false
                                                         */
                                                        gtmConsentCheckLog('[Check Vendor Consent]: CCPA opt-out is', ccpaOptOut);
                                                        resolve(false);
                                                    }

                                                    if(!ccpaOptOut) {
                                                        /**
                                                         * No active opt-out
                                                         * so we can resolve with true
                                                         */
                                                        gtmConsentCheckLog('CCPA not opted out.');
                                                        resolve(true);
                                                    }
                                                }
                                            });
                                        }
                                    }
                                });
                            }else {
                                function doUsNat1 () {
                                    if (typeof window?._sp_?.usnat.getUserConsents === "function"){
                                    window._sp_.usnat.getUserConsents( function(consents, success) { 
                                        gtmConsentCheckLog("[GTM GVCC GDPR] GPP getUserConsents");
                                        
                                         //Error out early if this fails
                                        if(!success) {
                                            reject(
                                                new Error('[Check Vendor Consent]: CCPA Error, getCustomVendorRejects failed.')
                                            );
                                        }

                                        if(success && consents?.applies === true){
                                            if (!!consents?.categories?.[0]?.consented === false){
                                                gtmConsentCheckLog("[GTM GVCC GDPR] GPP Opted out");
                                               resolve(false);
                                            } else {
                                                gtmConsentCheckLog("[GTM GVCC GDPR] GPP Opted in");
                                                 resolve(true);
                                            }
                                        }else if(success) {
                                            gtmConsentCheckLog("[GTM GVCC GDPR] GPP Opted in (Doesnt apply)");
                                             resolve(true);
                                        }
                                    });
                                    }else{
                                        gtmConsentCheckLog("[GTM GVCC GDPR] UsNat not available so rechecking in 100ms");
                                        setTimeout(doUsNat, 100);//call every 100 ms if not there
                                    }
                                }
                                doUsNat1();
                            }
                        };
                    };
                };
            });
        });
    };
  
    window.dataLayer = window.dataLayer || [];
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var bcGtaxList=google_tag_manager["rm"]["220693796"](12).split(", "),bcGtaxIdList=google_tag_manager["rm"]["220693796"](13).split(", ");window.dataLayer=window.dataLayer||[];window.dataLayer.push({bcGtaxList:bcGtaxList,bcGtaxIdList:bcGtaxIdList});

var queryString=window.location.search,urlParams=new URLSearchParams(queryString),showFocusItem=urlParams.get("show_mautic_focus_item");showFocusItem==="true"&&window.dataLayer.push({event:"show_mautic_focus_item"});

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jQuery("body").on("click","a[data-subtag], a[data-product], a[data-vars-product-id], a[data-domain-name]",function(a){var f=document.location.host.search(/lndo.site|go-vip.net|contentpass-develop/)!==-1,d=jQuery(this)[0];try{var c=a.target.getAttribute("data-product");if(c==null){c=a.target.getAttribute("data-vars-product-id")||"000000";var b=window.IDG.products[c]||{};if(typeof b.terms!=="undefined")var n=b.terms.manufacturer.name;var g=a.target.getAttribute("data-vars-bkvndr")||a.target.getAttribute("data-vars-vendor")||
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/*
 @preserve
 jquery.scrolldepth.js | v1.0
 Copyright (c) 2016 Rob Flaherty (@robflaherty)
 Licensed under the MIT and GPL licenses.
*/
(function(b){typeof define==="function"&&define.amd?define(["jquery"],b):typeof module==="object"&&module.exports?module.exports=b(require("jquery")):b(jQuery)})(function(b){var u={minHeight:0,percentage:!0,pixelDepth:!0,nonInteraction:!0,gtmOverride:!1,trackerName:!1,dataLayer:"dataLayer"},h=b(window),m=[],n=0,p;b.scrollDepth=function(e){function v(a,c,d,f){if(p&&e.pixelDepth&&arguments.length>2&&d>n){n=d;var g=!0;typeof c!=="undefined"&&c!=="25%"&&(g=!1);p({event:"ScrollDistance",scrollEventCategory:"Scroll Depth",
scrollEventAction:c,scrollEventLabel:(Math.floor(d/250)*250).toString()+"px",eventValue:1,eventNonInteraction:g})}}function w(a,c,d){b.each(a,function(f,g){b.inArray(f,m)===-1&&c>=g&&(v("Percentage",f,c,d),m.push(f))})}function x(a,c){var d,f,g,k=null,l=0,y=function(){l=new Date;k=null;g=a.apply(d,f)};return function(){var q=new Date;l||(l=q);var r=c-(q-l);d=this;f=arguments;r<=0?(clearTimeout(k),k=null,l=q,g=a.apply(d,f)):k||(k=setTimeout(y,r));return g}}function t(){h.on("scroll.scrollDepth",x(function(){var a=
b(document).height(),c=window.innerHeight?window.innerHeight:h.height();c=h.scrollTop()+c;a={"25%":parseInt(a*.25,10),"50%":parseInt(a*.5,10),"75%":parseInt(a*.75,10),"100%":a-5};var d=+new Date-z;m.length>=(e.percentage?4:0)?h.off("scroll.scrollDepth"):e.percentage&&w(a,c,d)},500))}var z=+new Date;e=b.extend({},u,e);b(document).height()<e.minHeight||(b.scrollDepth.reset=function(){m=[];n=0;h.off("scroll.scrollDepth");t()},t(),typeof window[e.dataLayer]==="undefined"||typeof window[e.dataLayer].push!==
"function"||e.gtmOverride||(p=function(a){window[e.dataLayer].push(a)}))};return b.scrollDepth});

jQuery(function(){jQuery.scrollDepth()});window.addEventListener("beforeunload",function(a){dataLayer.push({event:"pushOnUnload"})});

__tcfapi("addEventListener",2,function(a,b){console.log("__tcfapi eventListener for GA");!b||a.eventStatus!=="tcloaded"&&a.eventStatus!=="useractioncomplete"||(console.log("CMP Was interacted with, can fire GA tags now."),dataLayer.push({event:"cmpInteractionCallback"}),__tcfapi("removeEventListener",2,function(c){c&&console.log("Removing event listener for GA")},a.listenerId))});

Snowflake to acquire Datometry to bolster its automated migration tools | InfoWorld

regular

Google

✅ Low Risk - https://www.infoworld.com/article/4088177/snowflake-to-acquire-datometry-to-bolster-its-automated-migration-tools.html

Requests	IP Address	Location	AS Autonomous System
9	142.250.185.136	Unknown	Unknown
1	192.0.66.19	Unknown	Unknown
1	2.16.241.11	Unknown	Unknown
1	192.0.66.100	Unknown	Unknown
1	216.239.34.36	Unknown	Unknown
1	2.18.79.133	Unknown	Unknown
1	142.250.185.142	Unknown	Unknown
1	142.250.186.174	Unknown	Unknown
1	142.250.185.98	Unknown	Unknown
1	23.50.131.199	Unknown	Unknown
65	57	-	-

Security Scan Report: www.infoworld.com

Summary

AI Security Verdict

Safe Website

Details

Screenshot

Page Load Overview

Language Analysis

Primary Language

Detection Details

Website Classification

Primary Category

All Detected Categories

Detected Features

Domain & IP Information

Content Similarity HashesFor malware variant detection

Image Hashes

Perceptual Hashes

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Scan History