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https://uk.linkedin.com/company/captivewifi

CaptiveWiFi | 610 followers on LinkedIn. Create a beautiful guest wifi page in seconds 🦹 | CaptiveWiFi is the guest WiFi platform built for hospitality.

We turn the moment a guest connects to your WiFi into a verified data capture, a CRM update, a loyalty enrolment, and a marketing trigger — all in under 15 seconds.

1,500+ venues across 22 countries use CaptiveWiFi to understand who is actually walking through their doors. 15 million WiFi visits every month. Average opt-in rate above 90%.

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A system can be live for 18 months and still not be part of the business.

This point from Chris Fletcher really stayed with me.

One hospitality operator had around 400 people in the workforce. The system they were paying for had recorded just eight logins.

Eight.

Project management gets technology live. Change management gets people using it.

When I speak to operators, adoption is often the part that gets underestimated. Ownership, communication and practical support after launch matter just as much as the implementation.

This bonus clip from Captive Conversations explains the difference perfectly.

What have you found makes new technology genuinely stick with your teams?

#HospitalityTech #ChangeManagement #RestaurantOperations #CaptiveConversations Tech On Toast

3,000 people turned up. Then team members started walking out.

I loved William Connors' honesty about opening Popeyes Stratford.

Customers waited roughly three hours to order and another hour for food. Office staff stepped into the operation, with HR even breading chicken.

For me, the lesson is not just about handling demand. It is about preparation, cross-training and leaders being willing to forget their job titles when the operation needs them.

This bonus clip from Captive Conversations captures what opening day pressure really looks like.

When your busiest service tested the plan, what did you learn?

#HospitalityLeadership #RestaurantOperations #HospitalityTech #CaptiveConversations

One of the biggest compliments you can receive at a large event is when nobody talks about the WiFi.

Thousands of people arrive. Traders are taking payments. Teams are communicating. Guests are sharing photos and videos. Everything just works.
That's exactly how it should be.

Last weekend, our CaptiveWiFi platform was live throughout Wing Fest London, delivering the guest WiFi experience across the festival.

It's also a great reminder that projects like this are never about one company.
Wireless Solutions designed, installed and managed the entire event network, creating the rock-solid foundation that made everything possible. We were proud to provide the guest engagement platform that sat on top of it.

Hospitality technology works best when specialists work together. Everyone has their part to play, and when each part is done well, the guest never notices the technology. They simply enjoy the experience.

A huge thank you to the team at Wireless Solutions for another fantastic partnership, and congratulations to everyone involved in delivering another brilliant Wing Fest.

As our industry becomes increasingly connected, I think partnerships like these become even more important than individual products.

As leaders, we often think culture is built through values, handbooks or team meetings.

In reality, it's built through the behaviours we model every single day.
During a recent conversation on Captive Conversations, Jade Craig shared a story that really made me stop and think. A few years ago, her team took email off her phone. At first, it felt uncomfortable. Like many founders and business owners, being constantly available had become the norm.

But something unexpected happened.

Nothing fell apart.

Clients were still looked after. The business kept moving. More importantly, her team no longer saw late-night replies as the standard they were expected to follow.

It's a reminder that leadership isn't just about the decisions we make. It's about the expectations we create without even realising it.
If we answer emails at midnight, our teams notice.

If we never switch off, they assume they shouldn't either.
Hospitality will always be demanding. There will always be busy services, urgent issues and moments that require us to step in.

But creating a culture where people feel they have permission to recharge isn't a weakness.

It's one of the strongest leadership decisions we can make.

What habit have you changed that made a positive difference to your team, not just yourself?

Some of the biggest shifts in hospitality don't arrive with headlines.
They start quietly.

A few new venues.

A different customer behaviour.

A handful of operators trying something that doesn't quite fit the established model.

When I sat down with Jade Craig on Captive Conversations, one story really stood out.

Years before competitive socialising became one of the biggest success stories on the high street, Jade could already see the signs. New concepts were opening, vacant sites were being transformed and guests were responding in ways the industry hadn't fully recognised.

Many dismissed it as a passing trend.

Jade didn't.

What struck me wasn't that she spotted the opportunity early.
It was that she acted on it.

She created a space for the industry to learn, connect and take the category seriously long before it became mainstream.

It's a reminder that innovation rarely looks obvious at the beginning.
The businesses that stay curious, pay attention to changing behaviour and are willing to challenge conventional thinking are often the ones shaping what's next.

Perhaps the biggest risk isn't backing the wrong trend.
It's ignoring the right one because nobody else believes in it yet.

Looking back over the last decade, which hospitality trend do you think the industry underestimated the most? 

There's a misconception that communities are something you can create with enough marketing, content or events.

I'm not convinced that's true.

The strongest communities aren't built through campaigns. They're built through consistency. They grow because people trust the person or organisation behind them and know they're genuinely invested in their success.

That was one of my biggest takeaways from my conversation with Jade Craig.

As we talked about the incredible growth of The Oracle and the communities she's helped build, she didn't credit clever marketing or growth strategies. She spoke about showing up, being accessible and genuinely caring about the people around her.

It sounds simple, but it's surprisingly rare.

In hospitality, we often focus on attracting more guests, more followers or more members. Yet the businesses that create lasting loyalty usually do something different. They make people feel valued long before they expect anything in return.

Community isn't measured by the size of your audience.
It's measured by the strength of the relationships within it.

Perhaps that's why the best communities continue to grow, even when marketing budgets shrink or algorithms change.

What do you think is the biggest difference between building an audience and building a community?

"At 23, I had 25 sites."

I actually stopped the conversation when Jade Craig said that.

Not one venue. Not a small group. Twenty-five sites as an area manager. Bars, nightclubs, pubs.

Most people that age are still working out which career they want. She was running a portfolio of them, and had already put her name above the door of her own pub at 18.

The detail that got me most wasn't even the number.

It was that one of those 25 sites existed purely to train the next generation of managers. A whole venue, trading, kept as a training ground. Bring in an assistant manager, train them up, hand them their own site.

She was building people before anyone told her that's what community was.

That's Episode 98 of Captive Conversations, and it's one of the best career stories I've had on the show.

Whatever age you took on more than you felt ready for, did it make you or nearly break you?

What Hospitality Can Learn From A Lifetime Of Building Communities

Jade Craig was seven years old when she asked David Attenborough why he was eating an animal.

She had just served him his dinner in her mum's restaurant in Camberwell. The next day, an apology arrived. In the form of toys.

There isn't really a "before" in Jade's hospitality career.

At 18 her name went above the door of a Clapham pub, and she lived upstairs. By 23 she was an area manager across 25 sites.

In 2016 she noticed something nobody else was naming. Darts being played more often. Closed venues quietly changing hands. A whole sector forming in plain sight.

Every supplier, PR and magazine told her it was a flash in the pan.
That hunch became CompSoc. CompSoc became Gamechangers, now just under 3,500 venues, with three helplines staffed around the clock.

Her reason for those is the line we keep coming back to. People fall downstairs at ten o'clock at night, not between nine and five.

We've written up her whole story in this week's edition.

🎟️ Competitive Socialising: The Power of Play™ & Awards 2026 is on Tuesday 15 September at the Lighthouse Theatre, London. Use CAPTIVE25 for 25% off: https://lnkd.in/eYEBz4DX

🎙️ Watch or listen to the full conversation with Jade

🎧 Spotify: https://lnkd.in/e7hdrzES
▶️ YouTube: https://lnkd.in/eASRHJha

#Hospitality #HospitalityIndustry #CompetitiveSocialising #GuestExperience Gamechangers Organisation - Inntegra™

Your website is where your story is told.

It's almost never where your story is felt.

Will from Fanatic made a distinction I keep turning over. 🎙️

In finance, the thing you buy is the thing you get.

In hospitality, you book in one place, arrive somewhere else, and remember something else again.

The website carries the promise.
The table decides if it holds.

Where does that promise stop matching what your guests actually walk into?

A great hospitality brand can still create a poor digital experience.

That was one of the points Will Fearnley-Whittingstall shared during our recent Captive Conversations episode, and it stayed with me. A business can have a brilliant venue, a loyal following and a strong identity, yet still lose people online because the digital experience does not reflect the brand they have worked so hard to build.

For many guests, the first interaction happens before they walk through the door. It might be a search result, a website visit, a booking journey or a loyalty message. Each of those moments shapes expectations, and when they feel disconnected, the guest experience has already started on the wrong foot.

What I liked about Will’s perspective was the emphasis on the full digital ecosystem. The website, the technology, the loyalty journey and the marketing should not operate as separate pieces. They should work together to deliver the same promise the guest experiences in person.

Hospitality businesses often invest heavily in the physical experience, but the digital journey deserves the same level of care. How closely does your online experience reflect what guests actually feel when they visit? Fanatic

CaptiveWiFi is the guest WiFi platform built for hospitality.

We turn the moment a guest connects to your WiFi into a verified data capture, a CRM update, a loyalty enrolment, and a marketing trigger — all in under 15 seconds.

1,500+ venues across 22 countries use CaptiveWiFi to understand who is actually walking through their doors. 15 million WiFi visits every month. Average opt-in rate above 90%.

Our platform goes far beyond a captive portal. Features include a branded splash page with video, a live guest dashboard for floor teams, CRM live lookup that recognises returning guests without a form, guest feedback and review routing, competitor intelligence, gamification at WiFi login, and advanced reporting.

We integrate with 50+ tools including SevenRooms, Klaviyo, Airship, Collins, ResDiary, Leat, Como, Mailchimp, and more. Compatible with all major WiFi hardware. Most venues are live in under 30 minutes.

Free to start. No credit card needed.

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