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Discover articles, stories, and updates tagged with Kunal Shah on YourStory. Dive into content related to Kunal Shah and stay informed.

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YourStory | Stories about startups & entrepreneurships

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self.__next_f.push([1,"CRED has long courted India’s high–credit score set. Now it’s taking that playbook up a notch with Sovereign, an invite-only society anchored by an 18-karat gold credit card that promises everything from syndicated startup investments to civilian spaceflight.\n\nMembership brings syndicated access to early-stage startup investments—alongside angels like CRED founder Kunal Shah himself—as well as early rights to buy rare real estate, art and collectibles through auction houses such as Christie’s and Sotheby’s. There are also invitation-only salons for members to trade ideas and back projects.\n\nMembers are promised priority access to yachts, private jets, helicopters and even curated civilian spaceflight. Sovereign also comes bundled with top-tier loyalty status at major airlines and hotels—Singapore Airlines Solitaire, Emirates Platinum, Hilton Diamond and Marriott Ambassador—plus concierge visa services, global medical access, and international telemedicine. \n\nOne feature includes a one-year subscription to Bryan Johnson’s Blueprint programme, which markets itself around lifespan extension. \n\nSovereign members get VIP access to Wimbledon, the Olympics, Formula One, the English Premier League and marquee cricket tournaments. They are promised priority entry at fashion weeks in Paris, Milan, New York and London, as well as private, on-demand access to some of the world’s most prominent galleries and museums.\n\nIssued with IndusInd Bank on RuPay EKAA, each card begins as a solid sheet of gold, is etched with \"guilloché\" engravings with the member’s name.\n"])

self.__next_f.push([1,"21:T48a,For the not-so-affluent users it has also launched a separate credit card with IndusInd Bank. It has no joining fees and is powered by RuPay and issued by IndusInd Bank. The card offers 5% rewards on all online purchases and 1% on offline transactions, including UPI via CRED Scan and Pay.\n\nSeparately, the FD and gold products are embedded into CRED’s new net worth dashboard, which consolidates mutual funds, stocks, NPS, deposits, gold, and bank balances into one view. Members can create diversified FD baskets of up to Rs 20 lakh each across five banks and two NBFCs, directly from the app, with options to compare returns and liquidity without paperwork. \n\nCRED users can also buy, sell, and redeem 24k digital gold at live market prices through Safegold, stored in insured vaults. Members can convert holdings into coins delivered within 48 hours or redeem them as jewellery via Tanishq or Caratlane. Gold above two grams comes with no making charges or delivery fees. \n\nThe digital gold feature, first reported by YourStory, puts CRED in direct competition with Tiger Global-backed Jar, which has built a large user base through micro-savings in gold.\n22:T40a,CRED is broadening its push into wealth and payments products with a slate of new launches for its affluent user base, including a co-branded credit card with IndusInd Bank and new options to invest in fixed deposits and digital gold.\n\nThe Bengaluru-based fintech said the moves are aimed at consolidating its position as the go-to platform for high-credit-score customers seeking both convenience and premium financial experiences.\n\nThe credit card, which attracts no joining fee, is powered by RuPay and issued by IndusInd Bank. It offers 5% rewards on all online purchases and 1% on offline transactions, including UPI via CRED Scan and Pay.\n\nPoints can be redeemed across 500+ CRED Pay merchants, over 2,000 products on CRED Store, flights (through ixigo), and 800,000 hotels (via Expedia), with every point equal to one rupee.\n\nCRED IndusInd Bank Rupay credit card holders, unlike most cardholders bound by restrictive redemption rules, can “spend, earn, and redeem wherever they choose,” as founder Kunal Shah describes it.\n23:T4e5,With gold still viewed as a safe asset class in India, digital platforms are leveraging it to blend daily spending with disciplined saving. Accel- and General Catalyst-backed Uni Cards (specifically the Uni Gold X Credit Card) allows users to convert their credit card rewards into 24-karat digital gold instead of just receiving cashback or traditional reward points.\n\nGold has become an attractive asset for many as prices have soared from Rs 50,000 for 10 grams in 2022 to over Rs 1 lakh today. This has also accelerated digital gold adoption.\n\nOver 15 million Indians have reportedly joined the digital gold buying spree this year, according to a report citing Gaurav Mathur, Founder of SafeGold—a digital platform to buy, sell, and receive vaulted gold in small ticket sizes. SafeGold also powers the backend operations for brands including Tanishq, Amazon Pay, PhonePe, and Tata Neu.\n\nDigital gold lets users buy and own small amounts of 24-karat gold online, often starting from as little as Re 1. The gold is stored in secure, insured vaults by trusted providers, so buyers don’t need to worry about physical storage. Investors can track holdings through apps, sell instantly at market-linked prices, or request delivery in coins or bars.\n24:T962,"])

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self.__next_f.push([1,"25:T4cc,Over the past two to three years, the members-only credit card bill payment platform has expanded its business model beyond its core offering, venturing into new verticals such as wealth management and vehicle-related services. Key to this evolution has been the launch of CRED Garage and CRED Money, alongside strategic acquisitions like that of the wealth management platform Kuvera.\n\nLaunched in September 2023, CRED Garage is a vehicle management platform that helps users streamline car ownership by offering a unified dashboard to track documents, recharge FASTag, monitor fuel expenses, and more.\n\nThe Bengaluru-based firm has also partnered with CARS24 to enable the selling of used cars via its app. \n\nLast year, CRED reported that its total revenue surged by 66% to Rs 2,473 crore in FY24 from Rs 1,484 crore in FY23. \n\nMeanwhile, its operating losses narrowed by 41% to Rs 609 crore from 1,024 crore​. CRED’s user base grew significantly in FY24, with a large portion of customer acquisition coming from organic channels. Over 75% of its new users were acquired organically, which helped reduce customer acquisition costs by 40%. The company stated it did not spend big on advertising during the fiscal year.\n\n\n26:T4ed,, this has set the stage for VCs to exit and get the returns for the investments they made years ago. But the public markets' stats, when looked at closely, present an anomaly. “India violates the $4 trillion market cap, give or take…I would say maybe the top 100 companies concentrate almost all of the market cap that exists while we may have thousands of companies in the public market,” Shah observed. \n\nThis sets the ground for the level of healthy skepticism guiding funding inflows into Indian startups. As India navigates the early days of deep-tech innovation, ambition will drive its path forward. “Ambition is a function of what we around us,” Shah said. \n\nBansal added to this point by reiterating the growing need for focus on profitability and patience for growth. “There is almost no company of note in the world that is 10 years old. NVIDIA was started in 1991, close to 35 years ago. Microsoft and Apple, are almost 50-year-old companies at this valuation.”\n\nCompanies need to approach profitability with heightened levels of ambition. “Not profitability of $10 billion or go public type of profitability. But, $100 billion profit or even $500 billion. I think this will be the next level of evolution,” Bansal said. \n\n\n\n\n\n27:Ta0a,"])

self.__next_f.push([1,", at a recent event. The new offerings include a predictive credit score tool, enhanced card management features, and instant loans against mutual funds.\n\nThe new credit score system is designed to offer deeper insights and proactive alerts. Foresight, a machine learning-based simulation tool, predicts how specific financial actions—such as applying for a new loan, increasing credit utilisation, or missing a payment—will impact a user’s credit score. \n\n\"Before you take a loan or miss a payment, you’ll know exactly what happens to your score,\" said Shah, adding that the tool provides personalized risk assessments based on a user’s past credit behaviour.\n\nCompass functions as a personalised credit improvement roadmap, analysing users' spending habits and suggesting high-impact actions to boost their scores. It also estimates how long it would take to reach a target score based on these changes. For example, it might recommend reducing credit utilisation, keeping older credit accounts open, or diversifying between secured and unsecured loans.\n\nAlongside credit scoring enhancements, CRED has introduced a unified credit card dashboard, consolidating data from multiple credit cards into a single interface. The platform processes over 10 million unbilled transactions daily with a 92% categorisation accuracy, helping users track their total dues, upcoming EMIs, and spending patterns without logging into multiple bank portals.\n\nTo address hidden charges and billing errors, CRED Protect, an anomaly detection system, scans statements for unauthorised fees, incorrect interest charges, and unexpected term changes. \"We detected over Rs 11,000 crore in hidden charges and late fees over the past year,\" said Shah. The platform also simplifies the dispute resolution process by providing direct call options to issuers.\n\nAnother key launch, CRED Cash+, enables creditworthy users to borrow against mutual fund holdings at rates starting from 8.99%. \"Less than 1% of India’s Rs 33 lakh crore mutual fund assets are pledged, even though many of these investors take personal loans instead. That doesn’t make sense,\" Shah said. The platform aims to make such borrowing \"frictionless\" by eliminating paperwork and human intervention.\n\nShah also announced the CRED Foundation, funded with 1% of the company's ownership. It will focus on financial literacy and fraud prevention in partnership with government agencies.\n\n\"Credit should not be a source of anxiety,\" Shah said. \"With Svalbard, we are giving people control over their financial future.\"\n"])

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Requests	IP Address	Location	AS Autonomous System
58	104.26.11.230	United States	AS13335Cloudflare, Inc.
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Security Scan Report: yourstory.com

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