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https://blog.hubspot.com/marketing/how-to-work-with-influencers

https://blog.hootsuite.com/influencer-marketing/

https://influencermarketinghub.com/pick-the-right-instagram-influencer/

https://influencermarketingagency.com/10-benefits-of-influencer-marketing.html

https://www.oberlo.com/ecommerce-wiki/conversion-funnel

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viewport

USIM is the industry leader in media planning and buying, as it's the core of our business and an essential part of our DNA. View our process here.

description

websites,advertising,search engine optimization,marketing,agency

keywords

robots

index, follow, noimageindex, max-video-preview:-1, max-image-preview:large, max-snippet:-1

googlebot

google-site-verification

MVLMrUZDyFQL5P1BPD84T-xfQjPjoc9GcxdGKoA3jbY

twitter:card

twitter:title

twitter:description

twitter:image

HSTS header missing - vulnerable to protocol downgrade attacks

CSP header missing - vulnerable to XSS attacks

GoDaddy.com, LLC

THEUSIM.COM

Amazon EC2 Abuse

IP Management

Amazon AWS Network Operations

Amazon.com, Inc.

AWS RPKI Management POC

IP Routing

Amazon EC2 Network Operations

AMAZO-CF


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self.__next_f.push([1,"\u003cp\u003eIn the simplest terms, an influencer is someone with enough social and interpersonal capital to influence the opinions, actions, and even decisions of its audience. Types of influencers can include celebrities, non-celebrities, bloggers/vloggers, social media influencers of various classifications, and key opinion leaders (KOLs). Influencer marketing allows a brand or product to leverage an established influence by collaborating with the influencer to drive brand awareness, promote their product/message to a specific audience, and ultimately increase or drive sales. \u0026nbsp;\u003c/p\u003e\u003cp\u003eInfluencer marketing is not a new phenomenon, and we have seen it evolve over time with emerging technologies and platforms. This form of marketing originated with celebrity endorsements and has existed on record as late as the 1700s. For our purposes, most of us can remember the infamous Michael Jordan on the Wheaties box of cereal. \u0026nbsp;\u003c/p\u003e\u003cp\u003eAs brands continue to shift more marketing dollars to digital channels, influencer marketing has pivoted in its focus to social content creators reaching niche audiences. Many of these influencers can build a strong relationship with their targeted audience which gives them a highly engaged and dedicated following. Brands can take advantage of this established connection through these partnerships to drive awareness, consideration, trust in the brand, and ultimately purchase of their goods and services. \u0026nbsp;\u003c/p\u003e\u003cp\u003eWhen it comes to a platform of choice, influencers can maximize their reach through content that has longevity in shelf-life and opportunities for engagement. As shown on the table below, Instagram remains top of the pack, with Facebook and TikTok tied for a close second. Pinterest, Snapchat, Twitter, Twitch and blogs are still utilized depending on the influencer contracted.\u003c/p\u003e"])

self.__next_f.push([1,"\u003cfigure class=\"table\" style=\"height:616px;\"\u003e\u003ctable style=\"margin-left:auto;margin-right:auto;\" border=\"0\"\u003e\u003ctbody\u003e\u003ctr style=\"height:46px;\"\u003e\u003ctd style=\"height:46px;\" width=\"180\"\u003e\u0026nbsp;\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e\u003cstrong\u003eDec 2019\u003c/strong\u003e\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e\u003cstrong\u003eMarch 2021\u003c/strong\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:46px;\"\u003e\u003ctd style=\"height:46px;\" width=\"180\"\u003eInstagram\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e97%\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e93%\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:46px;\"\u003e\u003ctd style=\"height:46px;\" width=\"180\"\u003eInstagram Stories\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e83%\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e83%\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:46px;\"\u003e\u003ctd style=\"height:46px;\" width=\"180\"\u003eTikTok\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e16%\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e68%\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:46px;\"\u003e\u003ctd style=\"height:46px;\" width=\"180\"\u003eFacebook\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e79%\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e48%\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:46px;\"\u003e\u003ctd style=\"height:46px;\" width=\"180\"\u003eYouTube\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e44%\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e48%\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:46px;\"\u003e\u003ctd style=\"height:46px;\" width=\"180\"\u003eInstagram Reels\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e-\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e36%\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:46px;\"\u003e\u003ctd style=\"height:46px;\" width=\"180\"\u003ePinterest\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e29%\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e35%\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:46px;\"\u003e\u003ctd style=\"height:46px;\" width=\"180\"\u003eTwitter\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e35%\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e32%\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:46px;\"\u003e\u003ctd style=\"height:46px;\" width=\"180\"\u003eSnapchat\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e16%\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e26%\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:46px;\"\u003e\u003ctd style=\"height:46px;\" width=\"180\"\u003eBlogs\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e24%\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e25%\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:46px;\"\u003e\u003ctd style=\"height:46px;\" width=\"180\"\u003eTwitch\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e5%\u003c/td\u003e\u003ctd style=\"height:46px;\" width=\"144\"\u003e13%\u003c/td\u003e\u003c/tr\u003e\u003ctr style=\"height:64px;\"\u003e\u003ctd style=\"height:64px;\" colspan=\"3\" width=\"468\"\u003e\u003ci\u003eSource: Lingia, “The State of the Influencer Marketing 2021,“ April 20,2021\u003c/i\u003e\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e\u003c/figure\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e"])

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self.__next_f.push([1,"25:[\"$\",\"div\",\"8342\",{\"className\":\"undefined\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003chr\u003e\u003ch2\u003eTypes of Social Media Influencers\u003c/h2\u003e\u003cp\u003eWhile the term “influencer” is still often associated with mega celebrities (such as the Kardashian family), there are many different levels of influencers defined by their audience sizes.\u003c/p\u003e\"}}]\n37:T470,"])

self.__next_f.push([1,"\u003cp\u003eHere are the different levels of influencers based on audience size:\u003cbr\u003e\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cimg src=\"https://cms.theusim.com/uploads/picture_b9d2e7e0b1.jpg\" alt=\"picture.jpg\" width=\"443\" height=\"98\"\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eNano Influencers\u003c/strong\u003e – social media following of under 10k\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMicro Influencers\u003c/strong\u003e – 10-100k followers\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMacro Influencers\u003c/strong\u003e – 100k to 1MM followers\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMega Influencers \u003c/strong\u003e– more than 1MM+ followers\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eIt is worth noting that a social media influencer having a smaller audience size does not necessarily mean the marketing influence they wield is less valuable. In fact, the focus of many nano and micro influencers with a specific niche or category, can lead to stronger follower bonds and engagement. This is typically due to their depth of knowledge and shared passion for a given topic, as well as greater accessibility to their followers.\u003c/p\u003e\u003cp\u003eAs each influencer is different, costs for specific activations will vary depending on size of influencer as well as the number of posts a brand is able to contract with them.\u003cbr\u003e\u0026nbsp;\u003c/p\u003e"])

self.__next_f.push([1,"26:[\"$\",\"div\",\"6650\",{\"className\":\"slug_dynamic-indented__kDhaQ ps-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"$37\"}}]\n27:[\"$\",\"div\",\"8343\",{\"className\":\"undefined\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003chr\u003e\u003ch2\u003eHow Can Influential Marketing Be Beneficial for Your Brand?\u003c/h2\u003e\u003cp\u003eDepending on the KPI’s of your brand and campaign, influencer marketing can be beneficial in a number of ways:\u003c/p\u003e\"}}]\n38:T687,"])

self.__next_f.push([1,"\u003cul\u003e\u003cli\u003e\u003cstrong\u003eImprove Brand Awareness\u003c/strong\u003e – Partnering with influencers expands a brand’s reach through their direct connection to a specific audience. This allows for audiences to learn about your brand beyond traditional paid media.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eBuild Brand Trust and Authority\u003c/strong\u003e –Partnering with an influencer offers credibility and a level of trustworthiness for the brand or products being promoted. This is generally the case if that influencer is a trusted authority in the category, subject, or vertical.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eDrive Purchasing Decisions \u003c/strong\u003e– When executed in a strategic way, influencer activations can have a direct influence on purchasing decisions within a target audience. Not only does this come from the halo effect of the endorsement or recommendation by the influencer, but it can also be built into a campaign via direct links, coupon codes, or other purchase incentives.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eStay Relevant and Align with Trends\u003c/strong\u003e – Influencers who are experts in certain subjects are typically aware of trends in those categories and maintain topical relevance and engaging communication. Influencer partnerships allow brands to leverage this strategy ensuring additional relevancy and consumer connections.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eIn addition to these advantages, influencer marketing can also generate long-term benefits from the relationships built, both with the target audience and the influencers themselves. For example, influencers may become brand ambassadors, continuing to engage their followings with mentions and features about a brand or product, which in turn builds more trust and loyalty long term.\u003c/p\u003e"])

self.__next_f.push([1,"28:[\"$\",\"div\",\"6651\",{\"className\":\"slug_dynamic-indented__kDhaQ ps-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"$38\"}}]\n29:[\"$\",\"div\",\"8344\",{\"className\":\"undefined\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003chr\u003e\u003ch2\u003eChoosing the Right Influencers\u003c/h2\u003e\u003cp\u003ePicking the right influencer(s) to align with your campaign is crucial and can be daunting. The influencer space is cluttered and can be challenging to navigate. You will need to consider several key factors when choosing the right influencer including effectiveness, value, hard costs, and engagement levels. While there are third-party services which leverage their influencer platforms to determine the best match for each individual brand, it is important that brands always consider the following:\u003c/p\u003e\"}}]\n39:Ta0d,"])

self.__next_f.push([1,"\u003cul\u003e\u003cli\u003e\u003cstrong\u003eDetermine Campaign Goals \u003c/strong\u003e– What is your campaign’s primary purpose and KPIs? It is crucial to define this early on to properly evaluate what influencer type is best for your campaign and if this is a relevant strategy for your brand. Influencer campaigns are typically best for upper or mid-funnel objectives such as awareness and consideration. Although, with the right activation it can also help drive lower-funnel KPI’s such as conversions and leads.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eDefine Your Target Audience\u003c/strong\u003e – Defining your intended audience for your campaign will help you to actively begin researching and evaluating potentially relevant influencers. The more audience attributes that can be identified outside typical demographics will help you narrow in on a relevant influencer for your intended audience.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eSet Your Campaign Budget \u003c/strong\u003e– Set realistic spend parameters for your campaign by illuminating the influencer type, audience size, typical rates, and activations to best reach those goals and KPIs.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eAudience Alignment and Reach \u003c/strong\u003e– Evaluate influencers on how their content aligns with your campaign. For example, if your target is Females A 25-54, ensure that the influencers you evaluate are consistently creating content that connects with that group and is relevant to that audience.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eAudience Quality\u003c/strong\u003e – It’s crucial to determine that their following is authentic. There is unfortunately a common practice of influencers “buying” followers who are ultimately fake accounts to give a false representation of their actual reach. It’s important to check frequency of posts, types of posts, and engagement numbers to make sure their following is organic and real.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eContent Quality and Authenticity\u003c/strong\u003e – Brands should allow for a certain amount of ‘creative freedom’ to ensure that while the branded message is communicated, the influencer retains their authentic share of voice. Therefore, it is necessary for advertisers to evaluate the influencer’s content prior to the partnership to ensure it meets the advertiser’s quality requirements.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eReliability and Professionalism\u003c/strong\u003e – Look for influencers who are strong communicators, not only with their audiences but with advertisers. It is important that they are flexible and have their own process for branded content and marketing activations. This will allow for a nimble, streamlined way of working for both influencer and brand.\u003c/li\u003e\u003c/ul\u003e"])

self.__next_f.push([1,"2a:[\"$\",\"div\",\"6652\",{\"className\":\"slug_dynamic-indented__kDhaQ ps-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"$39\"}}]\n2b:[\"$\",\"div\",\"8345\",{\"className\":\"undefined\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003chr\u003e\u003ch2\u003eContracting and Activating\u003c/h2\u003e\"}}]\n3a:T869,"])

self.__next_f.push([1,"\u003cp\u003eNavigating the world of available influencers can oftentimes feel overwhelming as it may seem there is an abundance of choice. While brands can contract influencers directly, most transactions will be represented by either third-party agencies or leverage thirty-party influencer platforms. For brands, it is usually recommended to engage with a third-party platform such as Pharris Media, IZEA, FindYourInfluence, and many others. These third-party platforms can establish relationships with influencers at scale and provide services to properly vet influencers, manage contracts, maintain quality control, and deliver campaign analytics. \u0026nbsp; \u0026nbsp;\u003c/p\u003e\u003cp\u003eWhile not all third-party platforms function the same, the process typically involves an agency to respond via Request for Proposal (RFP) through the platform. From there, a sample talent pool would be presented that aligns with the campaign parameters. This allows the brand to ensure they are engaging with the most relevant influencers who will be able to create content that is compliant with terms of the program and achieve the client objectives.\u003c/p\u003e\u003cp\u003eAs an example, if a pet brand wants to source influencers to promote their new product, a third-party platform will notify relevant influencers who may have pets of their own, be pet enthusiasts, and/or have a history in creating pet-related content. From there, the third-party will vet the influencers following, authenticity, reach, and overall relevance to the campaign. Once a relevant group of influencers has been selected, the next step is to establish terms around the cadence and amount of content, usage rights, and measurement, etc.\u003c/p\u003e\u003cp\u003eAlthough third-party platforms and services can handle most of the heavy lifting when it comes to sourcing and evaluating influencers, it is still imperative for the brand and/or agency to consider all attributes of the influencers presented and aligns with the brand’s values and objectives. Not to be over-looked, always ensure proper time for evaluation is built into your activation timeline when including influencers as part of your digital marketing plan.\u0026nbsp;\u0026nbsp;\u003c/p\u003e"])

self.__next_f.push([1,"2c:[\"$\",\"div\",\"6653\",{\"className\":\"slug_dynamic-indented__kDhaQ ps-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"$3a\"}}]\n2d:[\"$\",\"div\",\"8346\",{\"className\":\"undefined\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003chr\u003e\u003ch2\u003eSocial Media Influencer Campaign Best Practices\u003c/h2\u003e\u003cp\u003eWhen you begin working with your selected influencer(s), keep these key considerations in mind:\u003c/p\u003e\"}}]\n"])

self.__next_f.push([1,"2e:[\"$\",\"div\",\"6654\",{\"className\":\"slug_dynamic-indented__kDhaQ ps-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cul\u003e\u003cli\u003eAllow the influencer(s) to maintain their authentic voice\u003c/li\u003e\u003cli\u003eHighlight the brand or product without making content feel overly produced\u003c/li\u003e\u003cli\u003eEnsure the content created aligns with the campaign goals\u003c/li\u003e\u003cli\u003eMake sure you are able to supply product (if applicable) in a timely manner to maintain the agreed upon content schedule\u003c/li\u003e\u003cli\u003eLeverage a key opinion leader (KOL) where possible for more niche products as these leaders tend to have more clout and influence with their intended audience\u003c/li\u003e\u003cli\u003eEnsure the usage rights for the brand and influencer are agreed upon\u003c/li\u003e\u003c/ul\u003e\"}}]\n"])

self.__next_f.push([1,"2f:[\"$\",\"div\",\"8347\",{\"className\":\"undefined\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003chr\u003e\u003ch2\u003eMeasuring Influencer Campaign Performance\u003c/h2\u003e\u003cp\u003eAfter defining your campaign goals, contracting, and evaluating influencers who are appropriate for your campaign, you must now determine how you are going to measure and define success. Based on your campaign objectives, defining the correct KPIs will be crucial to establish benchmarks and learnings for future campaigns.\u003c/p\u003e\"}}]\n"])

self.__next_f.push([1,"30:[\"$\",\"div\",\"6655\",{\"className\":\"slug_dynamic-indented__kDhaQ ps-4\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cp\u003eInfluencer campaigns typically tend to focus on upper or middle-funnel metrics though it’s not uncommon to leverage influencers to drive conversions. Typically, KPIs that are used to evaluate influencer campaigns include (but are not necessarily limited to) the following:\u003cbr\u003e\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cimg src=\\\"https://cms.theusim.com/uploads/picture3_bb492bde03.jpg\\\" alt=\\\"picture3.jpg\\\" width=\\\"396\\\" height=\\\"153\\\"\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003eReach\u003c/li\u003e\u003cli\u003eImpressions\u003c/li\u003e\u003cli\u003eViews\u003c/li\u003e\u003cli\u003eClicks\u003c/li\u003e\u003cli\u003eEngagements (shares, likes, comments, etc.)\u003c/li\u003e\u003cli\u003eIncrease in followers\u003c/li\u003e\u003cli\u003eWebsite visits/engagements\u003c/li\u003e\u003cli\u003eConversions\u003c/li\u003e\u003c/ul\u003e\"}}]\n"])

self.__next_f.push([1,"31:[\"$\",\"div\",\"8348\",{\"className\":\"undefined\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003ch2\u003eInfluencer Marketing Case Studies\u003c/h2\u003e\u003cp\u003eUSIM has activated many influencer media campaigns on behalf of our clients with much success and this marketing channel continues to be a priority depending on the objectives and business goals of our clients. Each campaign is developed, executed, and analyzed with specific, measurable, achievable, relevant, and time-bound (SMART) goals in mind.\u003c/p\u003e\"}}]\n3b:T6bc,"])

Requests	IP Address	Location	AS Autonomous System
33	104.16.5.65	United States	AS13335Cloudflare, Inc.
32	52.228.169.106	Des Moines, Iowa, United States	AS8075Microsoft Corporation
32	20.118.56.8	Des Moines, Iowa, United States	AS8075Microsoft Corporation
97	3	-	-

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