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Direct bookings
Less Dependent on Booking.com: The Complete Plan for Small Accommodations
9 min read

Direct bookings
What does Booking.com really cost you? All costs listed
8 min read

Direct bookings
What is a booking engine and do you need one?
3 min read

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Booking.com or your own website? The pros and cons laid side by side on costs, reach, control and data. What fits a small accommodation.

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Booking.com or your own website: the honest weighing · Hotelmark

https://hotel-mark.com/blog/booking-vs-eigen-website

https://hotel-mark.com/og?title=Booking.com+or+your+own+website%3A+the+honest+weighing&category=Blog

Booking.com or your own website: the honest weighing

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Register SPA

HOTEL-MARK.COM

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Neither alone. Booking.com gives reach and bookings you'd struggle to get yourself, your own website gives margin and guest data. The best situation is a mix where you gradually raise direct bookings without ditching Booking entirely.

Is Booking.com or an own website better for my B&B?

Booking.com typically charges 15 to 18 percent commission per booking. An own booking site costs you 20 to 50 euros monthly plus your time. At 60 bookings per month of 120 euros you pay Booking just over 1,200 euros monthly, your own site a fraction of that.

What does Booking.com cost versus my own website?

Not right away. Booking still delivers reach and guests who never would have found you. Build your direct bookings first via your own site. Only when significant revenue comes direct can you think about lowering Booking visibility.

Should I quit Booking.com if I have my own booking site?

Habit, trust and convenience. Booking has reviews, a familiar payment process and a known brand. If your site lacks a working booking button or shows the same price as Booking, the guest has no reason to switch.

Why do guests book via Booking.com and not directly?

You pay no commission per booking, you own the guest data (name, email, preferences) and build direct relationship for repeat bookings. You can price lower than Booking since you have no commission to reserve.

What are the advantages of an own booking site?

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self.__next_f.push([1,"2f:[\"$\",\"polyline\",null,{\"points\":\"6 9 12 15 18 9\"}]\n30:[\"$\",\"div\",null,{\"className\":\"pb-4 pr-8 leading-relaxed text-stone-dark\",\"children\":\"Booking.com typically charges 15 to 18 percent commission per booking. An own booking site costs you 20 to 50 euros monthly plus your time. At 60 bookings per month of 120 euros you pay Booking just over 1,200 euros monthly, your own site a fraction of that.\"}]\n31:[\"$\",\"details\",\"2\",{\"className\":\"group py-2\",\"children\":[[\"$\",\"summary\",null,{\"className\":\"flex cursor-pointer list-none items-center justify-between gap-4 py-3 font-display text-lg font-semibold text-petrol marker:hidden focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-petrol\",\"children\":[[\"$\",\"span\",null,{\"children\":\"Should I quit Booking.com if I have my own booking site?\"}],[\"$\",\"svg\",null,{\"width\":20,\"height\":20,\"viewBox\":\"0 0 24 24\",\"fill\":\"none\",\"stroke\":\"currentColor\",\"strokeWidth\":2,\"strokeLinecap\":\"round\",\"strokeLinejoin\":\"round\",\"aria-hidden\":true,\"className\":\"shrink-0 text-stone-dark transition-transform group-open:rotate-180\",\"children\":[\"$\",\"polyline\",null,{\"points\":\"6 9 12 15 18 9\"}]}]]}],[\"$\",\"div\",null,{\"className\":\"pb-4 pr-8 leading-relaxed text-stone-dark\",\"children\":\"Not right away. Booking still delivers reach and guests who never would have found you. Build your direct bookings first via your own site. Only when significant revenue comes direct can you think about lowering Booking visibility.\"}]]}]\n32:[\"$\",\"details\",\"3\",{\"className\":\"group py-2\",\"children\":[[\"$\",\"summary\",null,{\"className\":\"flex cursor-pointer list-none items-center justify-between gap-4 py-3 font-display text-lg font-semibold text-petrol marker:hidden focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-petrol\",\"children\":[[\"$\",\"span\",null,{\"children\":\"Why do guests book via Booking.com and not directly?\"}],[\"$\",\"svg\",null,{\"width\":20,\"height\":20,\"viewBox\":\"0 0 24 24\",\"fill\":\"none\",\"stroke\":\"currentColor\",\"strokeWidth\":2,\"strokeLinecap\":\"round\",\"strokeLinejoin\":\"round\",\"aria-hidden\":true,\"className\":\"shrink-0 text-stone-dark transition-transform group-open:rotate-180\",\"children\":[\"$\",\"polyline\",null,{\"points\":\"6 9 12 15 18 9\"}]}]]}],[\"$\",\"div\",null,{\"className\":\"pb-4 pr-8 leading-relaxed text-stone-dark\",\"children\":\"Habit, trust and convenience. Booking has reviews, a familiar payment process and a known brand. If your site lacks a working booking button or shows the same price as Booking, the guest has no reason to switch.\"}]]}]\n33:[\"$\",\"details\",\"4\",{\"className\":\"group py-2\",\"children\":[[\"$\",\"summary\",null,{\"className\":\"flex cursor-pointer list-none items-center justify-between gap-4 py-3 font-display text-lg font-semibold text-petrol marker:hidden focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-petrol\",\"children\":[[\"$\",\"span\",null,{\"children\":\"What are the advantages of an own booking site?\"}],[\"$\",\"svg\",null,{\"width\":20,\"height\":20,\"viewBox\":\"0 0 24 24\",\"fill\":\"none\",\"stroke\":\"currentColor\",\"strokeWidth\":2,\"strokeLinecap\":\"round\",\"strokeLinejoin\":\"round\",\"aria-hidden\":true,\"className\":\"shrink-0 text-stone-dark transition-transform group-open:rotate-180\",\"children\":[\"$\",\"polyline\",null,{\"points\":\"6 9 12 15 18 9\"}]}]]}],[\"$\",\"div\",null,{\"className\":\"pb-4 pr-8 leading-relaxed text-stone-dark\",\"children\":\"You pay no commission per booking, you own the guest data (name, email, preferences) and build direct relationship for repeat bookings. You can price lower than Booking since you have no commission to reserve.\"}]]}]\n34:[\"$\",\"div\",null,{\"className\":\"mt-12\",\"children\":[\"$\",\"$L37\",null,{}]}]\n"])

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self.__next_f.push([1,"36:[\"$\",\"aside\",null,{\"className\":\"mt-12 space-y-6 lg:mt-0 lg:sticky lg:top-24 lg:self-start\",\"children\":[[\"$\",\"$L39\",null,{}],[\"$\",\"div\",null,{\"className\":\"rounded-2xl border border-stone-light bg-petrol p-6 text-cream\",\"children\":[[\"$\",\"p\",null,{\"className\":\"font-display text-lg font-semibold\",\"children\":\"Calculate it for your own property\"}],[\"$\",\"p\",null,{\"className\":\"mt-2 text-sm leading-relaxed text-cream/80\",\"children\":\"See in a minute what you now pay in commission and what direct bookings earn you.\"}],[\"$\",\"div\",null,{\"className\":\"mt-4\",\"children\":[\"$\",\"$L1c\",null,{\"href\":\"/besparingscalculator\",\"className\":\"inline-flex items-center gap-2 rounded-md font-medium no-underline transition-colors duration-200 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-petrol text-[0.9375rem] px-5 py-3 bg-terracotta text-cream hover:bg-terracotta-deep border border-transparent\",\"children\":[[\"$\",\"span\",null,{\"children\":\"Open the calculator\"}],[\"$\",\"svg\",null,{\"width\":18,\"height\":18,\"viewBox\":\"0 0 24 24\",\"fill\":\"none\",\"stroke\":\"currentColor\",\"strokeWidth\":2,\"strokeLinecap\":\"round\",\"strokeLinejoin\":\"round\",\"aria-hidden\":true,\"className\":\"shrink-0\",\"children\":[[\"$\",\"line\",null,{\"x1\":\"5\",\"y1\":\"12\",\"x2\":\"19\",\"y2\":\"12\"}],[\"$\",\"polyline\",null,{\"points\":\"12 5 19 12 12 19\"}]]}]]}]}]]}],[\"$\",\"div\",null,{\"className\":\"rounded-2xl border border-stone-light bg-white p-6 shadow-sm\",\"children\":[[\"$\",\"p\",null,{\"className\":\"text-sm font-semibold text-ink\",\"children\":\"More on this topic\"}],[\"$\",\"ul\",null,{\"className\":\"mt-4 space-y-4\",\"children\":[[\"$\",\"li\",\"minder-afhankelijk-van-airbnb\",{\"children\":[[\"$\",\"$L1c\",null,{\"href\":\"/blog/minder-afhankelijk-van-airbnb\",\"className\":\"group block font-medium leading-snug text-petrol no-underline\",\"children\":\"Less dependent on Airbnb: the complete plan for your vacation rental\"}],[\"$\",\"span\",null,{\"className\":\"mt-1 inline-flex items-center gap-1.5 text-xs text-stone-dark\",\"children\":[[\"$\",\"svg\",null,{\"width\":12,\"height\":12,\"viewBox\":\"0 0 24 24\",\"fill\":\"none\",\"stroke\":\"currentColor\",\"strokeWidth\":2,\"strokeLinecap\":\"round\",\"strokeLinejoin\":\"round\",\"aria-hidden\":true,\"className\":\"$undefined\",\"children\":[[\"$\",\"circle\",null,{\"cx\":\"12\",\"cy\":\"12\",\"r\":\"9\"}],[\"$\",\"polyline\",null,{\"points\":\"12 7 12 12 16 14\"}]]}],9,\" \",\"min read\"]}]]}],[\"$\",\"li\",\"airbnb-kosten-verhuurder-uitgerekend\",{\"children\":[[\"$\",\"$L1c\",null,{\"href\":\"/blog/airbnb-kosten-verhuurder-uitgerekend\",\"className\":\"group block font-medium leading-snug text-petrol no-underline\",\"children\":\"What does Airbnb really cost you? Costs for hosts calculated\"}],[\"$\",\"span\",null,{\"className\":\"mt-1 inline-flex items-center gap-1.5 text-xs text-stone-dark\",\"children\":[[\"$\",\"svg\",null,{\"width\":12,\"height\":12,\"viewBox\":\"0 0 24 24\",\"fill\":\"none\",\"stroke\":\"currentColor\",\"strokeWidth\":2,\"strokeLinecap\":\"round\",\"strokeLinejoin\":\"round\",\"aria-hidden\":true,\"className\":\"$undefined\",\"children\":[[\"$\",\"circle\",null,{\"cx\":\"12\",\"cy\":\"12\",\"r\":\"9\"}],[\"$\",\"polyline\",null,{\"points\":\"12 7 12 12 16 14\"}]]}],8,\" \",\"min read\"]}]]}],[\"$\",\"li\",\"eigen-website-naast-airbnb\",{\"children\":[[\"$\",\"$L1c\",null,{\"href\":\"/blog/eigen-website-naast-airbnb\",\"className\":\"group block font-medium leading-snug text-petrol no-underline\",\"children\":\"Your own website alongside your Airbnb listing\"}],[\"$\",\"span\",null,{\"className\":\"mt-1 inline-flex items-center gap-1.5 text-xs text-stone-dark\",\"children\":[[\"$\",\"svg\",null,{\"width\":12,\"height\":12,\"viewBox\":\"0 0 24 24\",\"fill\":\"none\",\"stroke\":\"currentColor\",\"strokeWidth\":2,\"strokeLinecap\":\"round\",\"strokeLinejoin\":\"round\",\"aria-hidden\":true,\"className\":\"$undefined\",\"children\":[[\"$\",\"circle\",null,{\"cx\":\"12\",\"cy\":\"12\",\"r\":\"9\"}],[\"$\",\"polyline\",null,{\"points\":\"12 7 12 12 16 14\"}]]}],7,\" \",\"min read\"]}]]}]]}]]}]]}]\n"])

self.__next_f.push([1,"38:[\"$\",\"$L1c\",\"wat-is-een-boekingsmotor\",{\"href\":\"/blog/wat-is-een-boekingsmotor\",\"className\":\"group flex flex-col overflow-hidden rounded-xl border border-stone-light bg-white no-underline shadow-sm transition duration-200 hover:-translate-y-0.5 hover:border-petrol-light hover:shadow-md\",\"children\":[[\"$\",\"div\",null,{\"className\":\"relative aspect-[16/10] overflow-hidden\",\"children\":[\"$\",\"$L2c\",null,{\"src\":\"/images/boekingsmotor-hero.jpg\",\"alt\":\"What is a booking engine and do you need one?\",\"fill\":true,\"sizes\":\"(max-width: 640px) 100vw, 33vw\",\"className\":\"object-cover transition-transform duration-500 group-hover:scale-[1.04]\"}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-1 flex-col p-5\",\"children\":[[\"$\",\"span\",null,{\"className\":\"inline-flex items-center rounded-full px-3 py-1 text-[0.8125rem] font-medium leading-none bg-petrol/10 text-petrol self-start\",\"children\":\"Direct bookings\"}],[\"$\",\"h3\",null,{\"className\":\"mt-3 font-display text-lg font-semibold leading-snug text-petrol\",\"children\":\"What is a booking engine and do you need one?\"}],[\"$\",\"div\",null,{\"className\":\"mt-3 flex items-center gap-2 text-sm text-stone-dark\",\"children\":[[\"$\",\"svg\",null,{\"width\":14,\"height\":14,\"viewBox\":\"0 0 24 24\",\"fill\":\"none\",\"stroke\":\"currentColor\",\"strokeWidth\":2,\"strokeLinecap\":\"round\",\"strokeLinejoin\":\"round\",\"aria-hidden\":true,\"className\":\"$undefined\",\"children\":[[\"$\",\"circle\",null,{\"cx\":\"12\",\"cy\":\"12\",\"r\":\"9\"}],[\"$\",\"polyline\",null,{\"points\":\"12 7 12 12 16 14\"}]]}],3,\" \",\"min read\",[\"$\",\"svg\",null,{\"width\":15,\"height\":15,\"viewBox\":\"0 0 24 24\",\"fill\":\"none\",\"stroke\":\"currentColor\",\"strokeWidth\":2,\"strokeLinecap\":\"round\",\"strokeLinejoin\":\"round\",\"aria-hidden\":true,\"className\":\"ml-auto text-petrol transition-transform group-hover:translate-x-0.5\",\"children\":[[\"$\",\"line\",null,{\"x1\":\"5\",\"y1\":\"12\",\"x2\":\"19\",\"y2\":\"12\"}],[\"$\",\"polyline\",null,{\"points\":\"12 5 19 12 12 19\"}]]}]]}]]}]]}]\n"])

self.__next_f.push([1,"2e:[[\"$\",\"p\",null,{\"children\":\"Booking.com costs 15 to 18 percent commission per booking, your own website costs time and a few tens of euros software monthly. Yet the answer to the question is almost never simply one or the other.\"}],\"\\n\",null,\"\\n\",[\"$\",\"h2\",null,{\"children\":\"The problem\"}],\"\\n\",[\"$\",\"p\",null,{\"children\":\"Say you have 6 rooms and now run 70 percent bookings via Booking.com. Every month you see commission come off the summary that you'd rather have kept. So you think: I dump Booking and send everyone to my own site.\"}],\"\\n\",[\"$\",\"p\",null,{\"children\":\"That's the wrong frame. Booking and your website don't do the same work. Booking is a findplace. People who don't know you yet search a platform with millions of properties and land at you that way. Your own site is a closingplace. People who already know you, or found you via Booking first, book there cheaper and direct.\"}],\"\\n\",[\"$\",\"p\",null,{\"children\":\"Whoever weighs the two against each other on only commission sees half the picture. Reach costs money too if you have to build it yourself, it just doesn't show as a line on your monthly summary. The honest weighing lays four things next to each other: costs, reach, control and data.\"}],\"\\n\",[\"$\",\"p\",null,{\"children\":\"Those four don't weigh the same for every accommodation. Have a B\u0026B in a tourist region where people actively search, Booking pulls reach in that you'd struggle to match yourself. Sit in a niche with loyal repeaters, like cyclists who ride the same route every year, your own channel is likelier than the commission suggests. The question isn't \\\"what's better\\\", but \\\"what fits where my guests come from\\\".\"}],\"\\n\",[\"$\",\"h2\",null,{\"children\":\"Calculation example\"}],\"\\n\",[\"$\",\"p\",null,{\"children\":\"Below is the same month, two channels side by side. Starting point: 60 bookings monthly, average booking value 120 euros, so 7,200 euros revenue.\"}],\"\\n\",[\"$\",\"table\",null,{\"children\":[[\"$\",\"thead\",null,{\"children\":[\"$\",\"tr\",null,{\"children\":[[\"$\",\"th\",null,{\"children\":\"Item\"}],[\"$\",\"th\",null,{\"children\":\"Via Booking.com\"}],[\"$\",\"th\",null,{\"children\":\"Via own website\"}]]}]}],[\"$\",\"tbody\",null,{\"children\":[[\"$\",\"tr\",null,{\"children\":[[\"$\",\"td\",null,{\"children\":\"Direct costs\"}],[\"$\",\"td\",null,{\"children\":\"15 to 18% commission\"}],[\"$\",\"td\",null,{\"children\":\"20 to 50 euros/month booking module\"}]]}],[\"$\",\"tr\",null,{\"children\":[[\"$\",\"td\",null,{\"children\":\"Costs at this volume\"}],[\"$\",\"td\",null,{\"children\":\"circa 1,080 to 1,296 euros/month\"}],[\"$\",\"td\",null,{\"children\":\"circa 20 to 50 euros/month\"}]]}],[\"$\",\"tr\",null,{\"children\":[[\"$\",\"td\",null,{\"children\":\"Reach\"}],[\"$\",\"td\",null,{\"children\":\"High. Millions of visitors, you do nothing\"}],[\"$\",\"td\",null,{\"children\":\"Low at start. You build it yourself via Google, social and word of mouth\"}]]}],[\"$\",\"tr\",null,{\"children\":[[\"$\",\"td\",null,{\"children\":\"Price control\"}],[\"$\",\"td\",null,{\"children\":\"Limited. Parity rules and platform terms\"}],[\"$\",\"td\",null,{\"children\":\"Full. You set price, terms and offer\"}]]}],[\"$\",\"tr\",null,{\"children\":[[\"$\",\"td\",null,{\"children\":\"Guest data\"}],[\"$\",\"td\",null,{\"children\":\"Booking withholds name and email partly\"}],[\"$\",\"td\",null,{\"children\":\"Fully yours. Email, preferences, repeat booking\"}]]}],[\"$\",\"tr\",null,{\"children\":[[\"$\",\"td\",null,{\"children\":\"Relationship with guest\"}],[\"$\",\"td\",null,{\"children\":\"Via the platform\"}],[\"$\",\"td\",null,{\"children\":\"Direct. You can reach the guest yourself later\"}]]}]]}]]}],\"\\n\",[\"$\",\"p\",null,{\"children\":\"The cost gap is striking. You pay Booking just over 1,200 euros monthly and your own site a few tens. But the reach on the right says \\\"low at start\\\", and that's precisely why you don't simply dump Booking. Those 60 bookings come partly only because Booking makes you findable.\"}],\"\\n\",[\"$\",\"p\",null,{\"children\":[\"The win sits in shifting, not replacing. Every booking you move from platform to own site saves you circa 18 to 23 euros commission. Move 15 per month and you pocket around 300 euros monthly. That's the real model. The full calculation of what Booking costs per night is in \",\"$L3a\",\".\"]}],\"\\n\",\"$L3b\",\"\\n\",\"$L3c\",\"\\n\",\"$L3d\",\"\\n\",\"$L3e\",\"\\n\",\"$L3f\",\"\\n\",\"$L40\",\"\\n\",\"$L41\",\"\\n\",\"$L42\",\"\\n\",\"$L43\",\"\\n\",\"$L44\",\"\\n\",\"$L45\",\"\\n\",\"$L46\",\"\\n\",\"$L47\",\"\\n\",\"$L48\",\"\\n\",\"$L49\",\"\\n\",\"$L4a\",\"\\n\",\"$L4b\"]\n"])

self.__next_f.push([1,"3a:[\"$\",\"$L1c\",null,{\"href\":\"/blog/booking-com-kosten-doorgerekend\",\"children\":\"Booking.com costs calculated\"}]\n3b:[\"$\",\"p\",null,{\"children\":\"Walk through the four lines again, since the gap isn't only money.\"}]\n3c:[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":\"Costs.\"}],\" Booking is variable: you pay only when there's a booking, but you pay every time. Your site is fixed: 20 to 50 euros monthly for the booking module, whether a booking comes or not. At few bookings Booking thus wins per month, at many your site wins by a mile. The tipping point for most accommodations comes at a handful direct bookings monthly.\"]}]\n3d:[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":\"Reach.\"}],\" This is why Booking exists and why you don't ditch it. The platform pulls search traffic you'd need years to build on your site. Ask yourself per direct booking: would this guest have found me without Booking? For repeaters and local word of mouth, yes. For a foreign tourist typing \\\"B\u0026B Friesland\\\", often no.\"]}]\n3e:[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":\"Control.\"}],\" On Booking you play by their rules. Price display, cancellation terms, rank in results: the platform decides. On your site you call the shots. You can offer a package, a last-minute deal, a path with a cycling route bundled. That freedom is worth money, even if it doesn't sit in a table.\"]}]\n3f:[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":\"Data.\"}],\" This is the most underestimated line. A guest booking via Booking is largely Booking's guest. You get name and email partly or via the platform messages. Book directly and you have email, preferences and permission to reach that guest next year. That's the base for repeats with no commission.\"]}]\n40:[\"$\",\"h2\",null,{\"children\":\"Step-by-step plan\"}]\n41:[\"$\",\"p\",null,{\"children\":\"Not choose between Booking and own site, but determine the right mix. That's how:\"}]\n"])

self.__next_f.push([1,"42:[\"$\",\"ol\",null,{\"children\":[\"\\n\",[\"$\",\"li\",null,{\"children\":[\"\\n\",[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":\"Measure where you stand.\"}],\" Check your booking overview what percent comes via Booking and what's direct. Most small accommodations are 65 to 80 percent platform. That's your starting point, not your end point.\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"children\":[\"\\n\",[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":\"First make direct booking possible.\"}],\" A booking module (the software where guests pick a room on your site, pick a date and pay) is the base. Without that button you have no channel to shift to. What such a module is and which fits a small accommodation, read in \",[\"$\",\"$L1c\",null,{\"href\":\"/blog/wat-is-een-boekingsmotor\",\"children\":\"what is a booking module\"}],\".\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"children\":[\"\\n\",[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":\"Make direct booking more appealing than Booking.\"}],\" Set your direct price a couple euros lower, or give a perk the guest doesn't get on Booking: free cancellation, a drink on arrival, early check-in. You have room, since you pay no commission.\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"children\":[\"\\n\",[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":\"Capture the Booking guest for next time.\"}],\" A guest who came via Booking can book direct next time. Ask gently at checkout for an email or hand a card with your direct booking perk. That's how you slowly build your own channel.\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"children\":[\"\\n\",[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":\"Keep Booking for now.\"}],\" Lower visibility there only once significant revenue comes direct. The whole plan to structurally lower dependence on Booking.com is in \",[\"$\",\"$L1c\",null,{\"href\":\"/blog/minder-afhankelijk-van-booking-com\",\"children\":\"become less dependent on Booking.com\"}],\".\"]}],\"\\n\"]}],\"\\n\"]}]\n"])

self.__next_f.push([1,"43:[\"$\",\"div\",null,{\"className\":\"my-6 rounded-lg border-l-[3px] p-5 border-terracotta bg-sand\",\"children\":[[\"$\",\"p\",null,{\"className\":\"mb-1.5 font-display font-semibold text-petrol\",\"children\":\"What you can do today\"}],[\"$\",\"div\",null,{\"className\":\"text-[0.9375rem] leading-relaxed text-ink [\u0026\u003ep]:m-0\",\"children\":[\"$\",\"p\",null,{\"children\":[\"Calculate how much commission you paid Booking last month. Grab your last booking summary, count the bookings, multiply by your average nightly price and take 16 percent. That's your annual savings potential divided by twelve. In the \",[\"$\",\"$L1c\",null,{\"href\":\"/besparingscalculator\",\"children\":\"savings calculator\"}],\" you do this in clicks.\"]}]}]]}]\n44:[\"$\",\"h2\",null,{\"children\":\"Common mistakes\"}]\n"])

self.__next_f.push([1,"45:[\"$\",\"ul\",null,{\"children\":[\"\\n\",[\"$\",\"li\",null,{\"children\":[\"\\n\",[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":\"Quitting Booking before own site works.\"}],\" The classic trap. You ditch the platform out of frustration over commission, but no booking button on your site. Result: fewer bookings instead of cheaper ones. Build the alternative first, then scale back.\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"children\":[\"\\n\",[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":\"Showing the same price on your site as on Booking.\"}],\" Direct booking yields nothing for the guest if there's no difference. Give the direct booker a reason: sharper price or an extra perk. Watch your Booking contract's parity rules. Those say you can't be cheaper on other open sales channels than on Booking. But a perk for members or repeats via a blocked tariff or targeted email usually falls outside, since that's not publicly shown price. Read your terms before a public price stunt on your homepage.\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"children\":[\"\\n\",[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":\"Thinking your site is free.\"}],\" A booking module costs and building reach costs time. That's not on your summary but it's a cost line. The commission savings must dwarf those costs, and usually they do, but count it through.\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"children\":[\"\\n\",[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":\"Seeing the platform as enemy.\"}],\" Booking delivers guests you'd never find alone. It's a paid acquisition channel, not a foe. The goal is a healthy ratio, not zero.\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"children\":[\"\\n\",[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":\"Not asking for email.\"}],\" Every guest who leaves via Booking without you getting email is a missed repeat. That's the most expensive mistake long term.\"]}],\"\\n\"]}],\"\\n\"]}]\n"])

self.__next_f.push([1,"46:[\"$\",\"h2\",null,{\"children\":\"What you can do now\"}]\n47:[\"$\",\"p\",null,{\"children\":\"\\\"Booking.com or own site\\\" has no or answer. It's a mix, and you shift that mix toward direct as soon as you have the means. Booking for reach, your site for margin and relationship.\"}]\n48:[\"$\",\"p\",null,{\"children\":\"A healthy endgame for a small accommodation often sits around 40 to 50 percent direct, rest split between Booking and maybe a second platform. You don't reach that in a month. Budget a season or two to build every direct booking actively. The lovely part is it reinforces itself: the more repeat guests you pull via own channel, the less new guests you need to buy via Booking.\"}]\n49:[\"$\",\"p\",null,{\"children\":[\"Start at the start. Calculate first what Booking costs you now, so you know what's to win: \",[\"$\",\"$L1c\",null,{\"href\":\"/blog/booking-com-kosten-doorgerekend\",\"children\":\"Booking.com costs calculated\"}],\" or straight in the \",[\"$\",\"$L1c\",null,{\"href\":\"/besparingscalculator\",\"children\":\"savings calculator\"}],\". Then make sure direct booking on your site is possible, since without that button you have nothing to shift toward: \",[\"$\",\"$L1c\",null,{\"href\":\"/blog/wat-is-een-boekingsmotor\",\"children\":\"what is a booking module\"}],\". And once the base is there, follow the step-by-step to structurally lower dependence in \",[\"$\",\"$L1c\",null,{\"href\":\"/blog/minder-afhankelijk-van-booking-com\",\"children\":\"become less dependent on Booking.com\"}],\".\"]}]\n4a:[\"$\",\"div\",null,{\"className\":\"my-6 rounded-lg border-l-[3px] p-5 border-terracotta-deep bg-terracotta-soft/25\",\"children\":[[\"$\",\"p\",null,{\"className\":\"mb-1.5 font-display font-semibold text-petrol\",\"children\":\"Build first, then scale back\"}],[\"$\",\"div\",null,{\"className\":\"text-[0.9375rem] leading-relaxed text-ink [\u0026\u003ep]:m-0\",\"children\":[\"$\",\"p\",null,{\"children\":\"Don't ditch Booking.com before your own booking site works and guests come. Otherwise you trade commission for empty rooms. Build first, shift after, scale back Booking only when it can.\"}]}]]}]\n4b:[\"$\",\"p\",null,{\"children\":[\"Want us to determine the right mix for your accommodation and get the booking button sorted? We discuss that at \",[\"$\",\"$L1c\",null,{\"href\":\"/diensten/marketing\",\"children\":\"marketing for hotels\"}],\".\"]}]\nb:[[\"$\",\"meta\",\"0\",{\"charSet\":\"utf-8\"}],[\"$\",\"meta\",\"1\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}]]\n8:null\n"])

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Requests	IP Address	Location	AS Autonomous System
35	185.111.111.156	Frankfurt am Main, Hesse, Germany	AS212238Datacamp Limited
35	216.198.79.1	United States	AS16509Amazon.com, Inc.
70	2	-	-

Security Scan Report: hotel-mark.com

Summary

AI Security Verdict

Moderate Risk

Risk Factors

Safety Factors

Details

Screenshot

Page Load Overview

Language Analysis

Primary Language

Detection Details

Website Classification

Primary Category

All Detected Categories

Detected Features

Domain & IP Information

Detected Technologies5

Content Similarity HashesFor malware variant detection

TLSH (Trend Micro Locality Sensitive Hash)

ssdeep (Context Triggered Piecewise Hashing)

sdhash (Similarity Digest Hashing)

Image Hashes

Perceptual Hashes

Other Hashes

Scan History