Microsoft Advertising
Microsoft Advertising (formerly Bing Ads) provides ad and conversion tracking through its Universal Event Tracking (UET) tag. ScanMalware detects it from the bat.bing.com loader and UET calls.
It is third-party tracking code, and the UET tag ID it embeds can connect sites run by the same advertiser.
Commonly deployed alongside Microsoft Advertising
Of the 6,567 public scans where Microsoft Advertising was detected, these are the technologies most often present on the same site. The share is the percentage of Microsoft Advertising sites that also ran each one.
| Technology | Category | Share of Microsoft Advertising sites |
|---|---|---|
| Google Analytics | wappalyzer | 90.87% |
| Google Tag Manager | wappalyzer | 87.81% |
| Facebook Pixel | wappalyzer | 69.22% |
| Open-Graph-Protocol | miscellaneous | 62.89% |
| HSTS | wappalyzer | 56.06% |
| jQuery | wappalyzer | 52.18% |
| PoweredBy | miscellaneous | 45.61% |
| Cloudflare | wappalyzer | 44.29% |
| Linkedin Insight Tag | wappalyzer | 39.5% |
| Cloudflare Bot Management | wappalyzer | 37.35% |
| Google-Analytics | miscellaneous | 36.7% |
| HTTP/3 | wappalyzer | 35.43% |
| X-UA-Compatible | miscellaneous | 33.61% |
| JQuery | miscellaneous | 31.54% |
How ScanMalware detects Microsoft Advertising
Microsoft Advertising is detected by analysing the response headers, HTML markup, JavaScript runtime and asset URLs captured when ScanMalware loads the site in a real headless browser.
From any scan you can pivot into related signals — JARM TLS fingerprints, ASN ownership and BGP routing, certificate history, JavaScript analysis and the overall security verdict — to understand not just that Microsoft Advertising is present, but how it is being used. Open the full search interface for Microsoft Advertising →
Recent public scans featuring Microsoft Advertising
A rolling sample of recent public scans where Microsoft Advertising was detected. Listing a site here is not a safety judgement — open a scan to see its full verdict.
| Site | Scanned |
|---|---|
| Smithsonian Institution | Home https://www.si.edu | 2026-11-04 |
| 3000+ Manually Picked Games - Play on FreeGames.Com https://www.freegames.com | 2026-11-04 |
| 90 dages prisgaranti | Halbergs https://www.halbergs.dk/90-dages-prisgaranti | 2026-11-04 |
| Search Halloween | SHEIN UK https://www.shein.co.uk | 2026-11-04 |
| 100 milhões de clientes. Nenhum deles na fila | Nubank https://nubank.com.br | 2026-11-04 |
| C-Suite Signals: Dame Emma Walmsley, GlaxoSmithKline | Profile https://welcometoprofile.com/insight/2025/06/17/c-suite-signals-dame-emma-walmsley-glaxosm… | 2026-11-04 |
| Emma Walmsley to succeed Andrew Witty as Chief Executive Officer of GlaxoSmithKline | GSK https://www.gsk.com/en-gb/media/press-releases/emma-walmsley-to-succeed-andrew-witty-as-ch… | 2026-11-04 |
| ASRT.ORG https://apps.asrt.org | 2026-11-04 |
Frequently asked questions about Microsoft Advertising
- Does using Microsoft Advertising mean a website is unsafe?
- No. Microsoft Advertising is a stack component, not a verdict. ScanMalware scores the whole page — its scripts, redirects, certificates, threat-intelligence matches and behaviour — so a site using Microsoft Advertising can be perfectly safe or actively malicious.
- How many sites using Microsoft Advertising has ScanMalware scanned?
- Microsoft Advertising has been detected in 6,567 public scans on ScanMalware.com. Each scan is a real headless-browser visit, and the figure updates as new URLs are submitted.
- What technologies are commonly used with Microsoft Advertising?
- Across scanned sites, Microsoft Advertising is most often seen alongside Google Analytics, Google Tag Manager and Facebook Pixel. The full co-occurrence breakdown is listed on this page.
Browse all profiled technologies on the technology index, or scan a URL to see its full stack.