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Havas Edge is a performance media agency focused on long-term partnerships. We balance creative strategy with data-driven results.

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Havas Edge | Performance-Centric Media Agency

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Havas Edge

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Havas Edge is the largest vertically integrated, full-service performance media agency in the world. Founded over 30 years ago in San Diego, California, Havas Edge specializes in omnichannel media buying across linear TV, connected TV (CTV), programmatic, digital, audio, and DOOH. As part of Havas Worldwide and the Edge Performance Network (EPN), Havas Edge combines global scale with the agility of a boutique partner to deliver measurable business outcomes for brands at every stage of growth.

What is Havas Edge?

A performance media agency is a specialized marketing partner that plans, buys, and optimizes advertising campaigns with a primary focus on measurable, accountable outcomes — such as return on ad spend (ROAS), customer acquisition cost (CAC), and revenue growth. Unlike traditional agencies focused primarily on brand awareness, performance media agencies are data-driven by design: they use analytics, attribution modeling, and continuous optimization to ensure every media dollar delivers a trackable return. Havas Edge has practiced this model for over 30 years across linear TV, digital, CTV, and programmatic channels.

What is a performance media agency?

Havas Edge offers a full suite of performance media services: media strategy and planning, linear TV media buying, connected TV (CTV) advertising, programmatic media, paid digital (search, social, display, video), data science and attribution analytics, multicultural marketing, and the Havas Edge Health Media Hub for pharmaceutical and healthcare brands. Havas Edge also operates the Edge Creative Network (ECN) for performance creative production across all channels.

What services does Havas Edge offer?

Havas Edge is headquartered in Carlsbad, California (San Diego area) at 1525 Faraday Avenue, Suite 250, Carlsbad, CA 92008. The agency also has US offices in Boston, Massachusetts and Dallas, Texas, and operates globally as part of the Edge Performance Network under Havas Worldwide.

Where is Havas Edge located?

Havas Edge works with brands across a wide range of industries, including consumer technology, financial services, insurance, e-commerce, retail, subscription services, sports and gaming, home services, health and wellness, and pharmaceutical and healthcare. Past and current clients include DraftKings, Norton LifeLock, The Hartford, American Home Shield, Aetna, Tripadvisor, Shutterfly, Blue Nile, and Hungryroot, among others.

How long has Havas Edge been in business?

Havas Edge maintains an average client tenure of 5.7 years — significantly above the industry average — reflecting the agency's commitment to long-term partnerships and consistent, measurable performance. The agency's model is built around growing with clients from early-stage through IPO, and from single-channel to fully omnichannel media strategies.

What is the average client tenure at Havas Edge?

Havas Edge uses proprietary technology platforms — VantEdge and RAMP — alongside best-in-class third-party tools to deliver real-time attribution, mixed media modeling, and campaign-specific reporting. Every client receives a custom dashboard providing full transparency into media performance, audience insights, and business outcome tracking across all channels.

How does Havas Edge measure campaign performance?

Yes. Havas Edge operates a dedicated Health Media Hub that brings proven direct-to-consumer performance media expertise to pharmaceutical and healthcare brands. The Health Media Hub delivers compliance-ready omnichannel campaigns spanning TV, CTV, digital, audio, programmatic display, and specialty HCP platforms, targeting both healthcare professionals and patients. Experience spans ultra-rare conditions, large OTC brands, and non-profit health organizations.

Does Havas Edge work with healthcare and pharmaceutical brands?

Havas Edge differentiates through three core strengths: (1) Performance-first philosophy — every channel, creative, and strategy is evaluated on measurable business outcomes, not just reach or impressions; (2) Vertical integration — Havas Edge handles strategy, media buying, creative, data science, and analytics under one roof, eliminating the handoff gaps between siloed agencies; and (3) Long-term partnership model — with a 5.7-year average client tenure and 100% commissioned buyers who have deep network relationships, Havas Edge is structured to grow with clients, not just run campaigns for them.

What makes Havas Edge different from other media agencies?


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Requests	IP Address	Location	AS Autonomous System
112	141.193.213.20	United States	AS209242Cloudflare London, LLC
112	1	-	-

Security Scan Report: havasedge.com

Summary

AI Security Verdict

Safe Website

Safety Factors

Details

Screenshot

Page Load Overview

Language Analysis

Primary Language

Detection Details

Website Classification

Primary Category

All Detected Categories

Detected Features

Domain & IP Information

Detected Technologies17

Content Similarity HashesFor malware variant detection

TLSH (Trend Micro Locality Sensitive Hash)

ssdeep (Context Triggered Piecewise Hashing)

sdhash (Similarity Digest Hashing)

Image Hashes

Perceptual Hashes

Other Hashes

Scan History